Free visual playbook

Build a lead magnet campaign from idea to scale.

Get the complete visual SOP board for creating your freebie, running Facebook ads, building the landing page, connecting Zapier and scaling what works.

Get the free SOP board No email. Opens instantly in Excalidraw.
LEAD MAGNET GROWTH SYSTEM5 SOPs
01lead magnet
02Create Facebook ads
03landing page
04automation
05scale
CAMPAIGN READY

EVERY STEP, MAPPED OUT

One board. The whole system.

Follow the SOPs in order or jump directly to the part of your campaign that needs work.

01

Create the lead magnet

Choose a problem worth solving and turn your expertise into a useful, specific free resource.

03

Build the landing page

Present the value clearly, remove friction and give visitors one obvious next step.

04

Connect the automation

Use Zapier to deliver the freebie, organise new leads and trigger the right follow-up.

05

Manage and scale

Read the numbers, improve weak points and put more budget behind campaigns that work.

HOW TO USE THE BOARD

Don't build everything at once.

Find your current stage, complete that SOP, then move one step forward. The board gives you the sequence so you can focus on execution.

Open the visual playbook
STEP 01

Open the board

Use the link to access the full visual system in Excalidraw.

STEP 02

Choose your current SOP

Start where you are—offer, traffic, page, automation or optimisation.

STEP 03

Work through it in order

Complete each action, use the included AI prompts and keep moving down the funnel.

YOUR CAMPAIGN, END TO END

Stop piecing the process together.

Use one practical roadmap to turn an idea into a working lead-generation campaign—and a working campaign into a scalable one.

Get free access